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New Braunfels is a relatively large city located in the state of Texas. With a population of 110,958 people and 24 associated neighborhoods, New Braunfels is the 43rd largest community in Texas. There's nothing like the smell of a brand new house, and in New Braunfels, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to New Braunfels, and putting down their money on brand new construction. New Braunfels’s real estate is, on average, some of the newest in the nation. New Braunfels does seem to be experiencing an influx of affluent people, because the median household income is $88,257.00.

Also of interest is that New Braunfels has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in New Braunfels telecommute to their jobs. Overall, about 14.38% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The citizens of New Braunfels are very well educated compared to the average community in the nation: 38.57% of adults in New Braunfels have a bachelor's degree or even advanced degree.

The per capita income in New Braunfels in 2022 was $44,460, which is wealthy relative to Texas, and upper middle income relative to the rest of the US. This equates to an annual income of $177,840 for a family of four. However, New Braunfels contains both very wealthy and poor people as well.

New Braunfels is an extremely ethnically-diverse city. The people who call New Braunfels home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New Braunfels residents report their race to be White, followed by Black or African-American. New Braunfels also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 33.90% of the city’s residents. Important ancestries of people in New Braunfels include German, English, Irish, Italian, and Scottish.

The most common language spoken in New Braunfels is English. Other important languages spoken here include Spanish and German/Yiddish.