Ashland is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped Ashland to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.
The citizens of Ashland are very well educated compared to the average community in the nation: 34.85% of adults in Ashland have a bachelor's degree or even advanced degree.
The per capita income in Ashland in 2022 was $34,985, which is middle income relative to Virginia and the nation. This equates to an annual income of $139,940 for a family of four. However, Ashland contains both very wealthy and poor people as well.
Ashland is an extremely ethnically-diverse town. The people who call Ashland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Ashland residents report their race to be White, followed by Black or African-American. Ashland also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 10.96% of the town’s residents. Important ancestries of people in Ashland include English, German, Irish, Italian, and Scottish.
The most common language spoken in Ashland is English. Other important languages spoken here include Spanish and Polish.
