Whitewater is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped Whitewater to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.
The overall education level of Whitewater is somewhat higher than in the average US city of 21.84%: 27.23% of adults 25 and older in the city have at least a bachelor's degree.
The per capita income in Whitewater in 2022 was $20,418, which is low income relative to Wisconsin and the nation. This equates to an annual income of $81,672 for a family of four. However, Whitewater contains both very wealthy and poor people as well.
Whitewater is a somewhat ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Important ancestries of people in Whitewater include German, Albanian, Irish, English, and Dutch.
The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.
